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MILWAUKEE TRAVEL MAGAZINE
This magazine was designed to showcase hidden gems in Milwaukee that people must visit. The aesthetically pleasing magazine showcases a variety of pictures paired with text that gives readers a clear and detailed description of each location presented to them.
MANE HAIR COMPANY
Worked directly with the client, Mane Hair Company, to create a digital media strategy for them. One aspect of this work involved redesigning their website in order to increase traffic to their site and offer more information about the company's values, products and stylists. This ultimately fulfilled their goals of increasing engagement with clients, selling the personalities of their stylists and upselling products.
BUCKYâ„¢ PR CASEBOOK
An agency team of 4 other students and myself worked on redesigning the brand, Brandy Melville, to be a more size inclusive and diverse company. We also aimed to improve the image of Brandy Melville in consumers' views and promote positive body image, through the termination of the one size fits all sizing method. Additionally, we rebranded Brandy Melville by crafting new logos, slogans, and promotional events to improve the image of the trendy clothing company.
 |  Bucky PR Brandy Melville Casebook |  Bucky PR Brandy Melville Casebook |
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 Bucky PR Brandy Melville Casebook |  Bucky PR Brandy Melville Casebook |  Bucky PR Brandy Melville Casebook |
 Bucky PR Brandy Melville Casebook |  8.png |  Bucky PR Brandy Melville Casebook |
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SOCIAL JUSTICE MADISON
My Journalism 202 class and I were tasked with creating an app and website over the course of the semester that would be voted on by teachers, students and a panel of industry veterans. As a part of the pitch team, we executed a pitch video, backgrounder, and media content for an online website and digital application called Social Justice Madison. My team won best project of 2020, out of 7 other teams, in the Tompkins Cup.
 |  Social Justice Madison Project |  Social Justice Madison Project |
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FROZEN MEALS CAMPAIGN
I worked with the nonprofit organization on campus called Frozen Meals. I created print and media designs for them in order to raise awareness and reach out to students facing food insecurity. This slide deck features various flyers and social media content that was created for the organization to utilize in order to achieve their goals of increasing engagement.
 UW Frozen Meals Client Samples |  Poverty Naps 2.jpg |  Freezer Sign 2.jpg |
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 Food Insecurity.jpg |  socialmedia.jpg |  socialmediapost.jpg |